Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 7: SMS

Primary Purpose of SMS CHART 46

N = 8**

**Very small base

12%

To communicate with prospects

25%

To generate revenue

To communicate with customers

63%

What is the primary purpose of your SMS campaigns?

Insight: Using SMS for general customer communications has become the primary purpose of this medium in the current study, although this conclusion is the result of a very small base of responses.

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