Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 7: SMS

Highlight

Note: The results shared in this section of the report are based on a very small sample size. Findings should be used for informational purposes only.

• The most common purpose of SMS campaigns (63 percent of respondents) is to communicate with customers, more than tripling from the previous study. • On average, marketers who use SMS achieved an ROI of 20 percent in 2023, slightly higher than the 16 percent from the previous study.

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