Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 7: SMS

SMS Metrics Overview TABLE 8

2023 SMS Metrics Overview

N

Metric

2023

7**

Click-Through Rate

33.2%

6**

Cost per Click

$26.13

7**

Conversion

15.1%

6**

ROI

19.8%

**Very small base

Insight: ROI has ticked up slightly in the current study, to 19.8 percent compared to the previous study’s 16.2 percent. Cost per Click experienced a quintupling in the current study from the previous one, but the small sample size is largely to blame for this variation.

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