Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 5: Digital Display Ads

Programmatic Display Advertising Usage by Type CHART 36

N = 11*

*Small base

55%

55%

55%

36%

27%

9%

Open Exchange/ Real-Time Bidding

Private Marketplace

Programmatic Direct Ads

Programmatic Guaranteed Ads

Private Access/ Preferred Deal

Other

Which types of programmatic advertising do you use? Select all that apply.

Insight: About half the respondents to this question report using programmatic display advertising. Three types of programmatic advertising saw equal use: open exchange/real-time bidding, private marketplace, and programmatic direct ads.

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