Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 5: Digital Display Ads

Retargeting or Remarketing Usage CHART 35

N = 24*

*Small base

17%

I don’t know

58%

Yes

25%

No

Do you use remarketing or retargeting with any of your digital display advertising?

Insight: The use of retargeting or remarketing has increased slightly from 55 percent in the previous study to 58 percent in the current one. Mixed B2B/B2C campaigns are most likely to leverage retargeting, at 64 percent, compared to 60 percent for B2B and 50 percent for B2C.

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