Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 5: Digital Display Ads

Digital Display Metrics Overview TABLE 6

2023 Display Metrics

N

Metric

2023

23*

Click-Through Rate

79%

20*

Cost per Thousand

$66.47

22*

Conversion

11%

21*

Cost per Acquisition

$60.35

21*

ROI

23%

*Small base

Insight: ROI improved from 15 percent in the previous study to 23 percent currently. Cost per Acquisition also showed a slight decrease of $2.81 from the previous study.

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