Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 3: Social Media

Social Media Comparison: Mobile vs. Desktop CHART 23

N = 33

Lower

About the same

Higher

52%

52%

42%

40%

30%

30%

18%

18%

18%

Click-Through Rate

Cost per Click

Conversion Rates

Insight: The percentage of respondents reporting that Mobile Click, Cost per Click, and Conversion rates are higher on mobile than desktops declined across the board. CPC saw the most significant dip in those stating mobile rates are higher between past and current study years: from 45 percent previously to 30 percent now. Likewise, CTR dropped from 49 to 40 percent, and conversion rate from 42 to 30 percent.

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