Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 3: Social Media

Social Media Advertising Metrics Overview TABLE 4

2023 Social Media Advertising Metrics Overview

Metric

2023

Click-Through Rate

21%

Cost per Click

$9.45

Conversion Rate

11%

Cost per Acquisition

$18.38

ROI

28%

Insight: CPA dropped to $18.38 in the current study, compared to $26.76 in the previous one. ROI held steady by comparison.

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