Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 3: Social Media

Social Media Ads: Programmatic Adoption CHART 22

N = 53

9%

I don’t know

46%

Yes

45%

No

Do you leverage programmatic media to place ads on social media platforms?

Insight: In this study, 46 percent of respondents report using programmatic ads on social media platforms, compared to 33 percent in the previous study.

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