Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 3: Social Media

Plans for Using Generative AI in Social Media Campaigns CHART 24

N = 16*

*Small base

25%

I don’t know

31%

We’re planning to use it this year

19%

We’re considering or testing it

25%

We have no plans

What are your future plans for using Generative AI (such as ChatGPT) to facilitate your social media advertising efforts?

Insight: Over one-third (36 percent) of respondents report they are already using Generative AI to facilitate their use of social media advertising. Chart 24 shows the plans the remaining 64 percent have relative to generative AI usage. 25 percent report no plans to use it. 50 percent of those not yet using generative AI in their social media advertising campaigns are in some planning stage to do so.

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