Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 1: Overall Findings

CHART 4

Campaign ROI

N = 80

66%

37%

35%

27%

B2C

Mixed B2B/B2C

All

B2B

What is the average Return on Investment (ROI) for your campaigns?

Insight: After accounting for outliers in the data, the ROI for respondent campaigns ranged from 1 to 175 percent, with an average of 35 percent. B2C campaigns reported the highest ROI (66 percent) while B2B campaigns reported the lowest (27 percent).

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