Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 1: Overall Findings

CHART 5

Campaign Cost per Acquisition

N = 90

$341.90

$172.87

$143.74

$74.48

B2B

B2C

All

Mixed B2B/B2C

What is the average Cost per Acquisition (CPA) for your campaigns?

Insight: After accounting for outliers in the data, the Cost per Acquisition for respondent campaigns ranged from $1 to $800, with an average of $143.74. B2B campaigns reported the highest CPA ($341.90) while mixed B2B/B2C campaigns reported the lowest ($74.48).

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