Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 1: Overall Findings

CHART 3

Primary Campaign Purpose

N = 168

Other purpose

6%

To communicate with former customers

1%

To communicate with current customers

13%

61%

To generate revenue

19%

To increase brand awareness

What is the primary purpose of the campaigns that you execute?

Insight: Generating revenue is clearly the primary campaign purpose for most respondents, which remains relatively constant for B2B, B2C, and mixed campaign types.

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