Virginia Evergreen Winter 2018

and marketing of quality Christ- mas trees and related products.  Keep its members informed con- cerning current developments and the results of research on the production and marketing of quality Christmas trees.  Assist members in marketing their Christmas trees.  Enlist the aid of state and federal agencies and private industry in conducting research and the pro- motion of the Christmas tree in- dustry in Virginia. Below are the focus areas for the next several years, with the volunteers for these areas, the justification and strat- egies. Justification: The Association is charged to be good stewards of the trust and financial investments made by its members. Therefore, its organ- izational system and management must be based on the best practices of a nonprofit association and held ac- countable for its performance. Jeff M. will be retiring by 12/31/2019 Strategies:  Establish and Executive Committee  Explore options to replace current Executive Director  Research available grants an- nually  Establish a committee struc- ture and chairs  Secure association Manage- ment. Focus Area Management: John Carroll, Tim & Doris Williams, Jeff Gregson Justification: The Association is charged to be good stewards of the trust and financial investments made by its members. Therefore, its organ- izational system and management must be based on the best practices of a nonprofit association and held ac- countable for its performance. Jeff M. will be retiring by 12/31/2019 Strategies:  Establish and Executive Committee  Explore options to replace current Executive Director  Research available grants an- nually  Establish a committee struc- ture and chairs  Secure association Manage- ment. Ad – Farm Credit VCTGA News Journal – Winter 2018  their Christmas trees.  Enlist the aid of state and federal agencies and private i dustry i c nducting research and the pro- motion of the Christmas tree in- dustry in Virginia. Below are the focus areas for the next sever l years, with the volu teers for these areas, the justification and strat- egies. Focus Area Management: John Carroll, Tim & Doris Williams, Jeff Gregson

Focus Area: Membership : Tim Grove increase its recruitment efforts to growers who are nonmembers.  Work with Education Committee to develop targeted training/con- sultation for member farms  Encourage member-to-member farm visits and networking  Identify all active growers by county  Reach 50% of non-member farms with new promotional mailer  Reach 10% of non-member fa ms with personal visits Justification: The membership of the association has either decreased or remained flat over the last five years. With members aging out and less wholesale growers, the associa- tion will expand its support/technical services offered to its members and increase its recruitment efforts to growers who are nonmembers.  Work with Education Committee to develop targeted training/con- sultation for member farms  Encourage member-to-member farm visits and networking  Identify all active growers by county  Reach 50% of non-member farms with new promotional mailer  Reach 10% of non-member farms with personal visits

Focus Area Management: John Carroll, Tim & Doris Williams, Jeff Gregson Justification: The Association is charged to be good stewards of the trust and financial investments made by its members. Therefore, its organ- izational system and management must be based on the best practices of a nonprofit association and held ac- countable for its performance. Jeff M. will be retiring by 12/31/2019 Strategies:  Establish and Executive Committee  Explore options to replace current Executive Director  Research available grants an- nually  Establish a committee struc- ture and chairs  Secure association Manage- ment. Focus Ar a: Membership : Tim Grove Justification: The membership of the association has either decreased or remained flat over the last five years. With members aging out and less wholesale growers, the associa- tion will expand its support/technical services offered to its members and increase its recruitment efforts to growers who are nonmembers.  Work with Education Committee to develop targeted training/con- sultation for member farms  Encourage member-to-member farm visits and networking  Identify all active growers by county  Reach 50% of non-member farms with new promotional mailer  Reach 10% of non-member farms with personal visits Focus Area: Membership : Tim Grove Justification: The membership of the association has either decreased or remained flat over the last five years. With members aging out and less wholesale growers, the associa- tion will expand its support/technical services offered to its members and increase its recruitment efforts to growers who are nonmembers.  Work with Education Committee to develop targeted training/con- sultation for member farms  Enc urage member-to-member farm visits and networking  Identify all a tive growers by county  Reach 50% of non-member farms wit new promotional mailer  Reach 10% of on-member far s with personal visits a nonprofit association and held ac- countable for its performance. Jeff M. will b retiring by 12/31/2019 Strategies:  Establish and Executive Committee  Explore options to replace current Executive Director  Research available grants an- nually  Establish a committ e struc- ture and chairs  Secure association Manage- men . Ad – Farm Credit Ad – Farm Credit

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Keep growing.

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VCTGA News Journal ‒ Winter 2018 VCTGA News Journal – Winter 2018 

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2018 

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