Universal Companies Esthetics 2023

This is more than a catalog— it’s a success story. Discover the 2023 trend inspired brands that are driving repeat purchases. Since they’re performing well for other customers, we’re sharing them with you! Consider it a hot tip from one professional to another.

BIOTECH BEAUTY The industry is experiencing a major shift away from “clean beauty” brands to more clinical, evidence-backed brands; especially those with roots in the medical world. Clinical brands now account for 34% of skincare

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category sales 1 within the USA, while natural brands have stalled at 28%. 1 Source: Global Wellness Institute

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PROBIOTIC SKINCARE Balancing the skin’s microbiome is an essential part of a healthy skin barrier. Consumers are hungry for products that can help them revitalize their body’s natural ecology: On major social channels, #skinbarrier has risen in consumer interest over the past year, growing from 300 million views to 2.9 billion views 2 over the span of only 12 months. 2 Source: TikTok Insights

DERMAPLANING Surging in popularity in 2022,

HYDRADERMABRASION While the treatment was popularized by the breakout success of branded treatments, guests are hungry for all varieties of hydradermabrasion services.

dermaplaning is proving to be

anything but a fad. Over the past two years, searches for it have increased by a staggering 1,540%.³ While performing the service can be intimidating, omitting it from your menu means leaving revenue on the treatment table. 3 Source: Google Trends

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In the past year alone, consumer searches for hydradermabrasion increased by 182.35%.³ 3 Source: Google Trends

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