Safe Exhibiting Guide

ESSENTIALS

EXCLUSIVE DIGITAL CONTENT

4 Graphics and Floor Markers

To help keep attendees the crucial minimum of 6 feet apart, Adriano Almeida, Kubik Inc.’s head of creative services and strategy, and Jennifer Sanders, marketing director of 2020 Exhibits Inc., recommend anything from simple vinyl floor graphics to carpet inlays that blend into your booth colors while still denoting where people should stand relative to one another. Evelyn Wuest, man ager of venue innovation at the Vancouver Convention Centre, also recommends using signage to indicate the maximum occupancy of your booth space.

6 Exterior Design

while simulta neously keeping window shoppers in the aisles and leaving the inner space available for serious custom ers that are seek ing more intimate conversations.

monitors that might have pre viously resided

by considering the opposite, several experts suggest. Place product displays near the perimeter — or,

Previously, some exhibitors posi tioned their most enticing offerings deeper inside their spaces to lure in attendees. But for the time being, marketers would be better served

on your back wall closer to the aisles. This will enable those unwilling to enter your space to still experience your offerings

in the case of smaller in-line booths, move displays and

5

Safety Partitions Where staff and attendees cannot remain 6 feet apart — e.g., reception desks, counters, demo stations, theater seating, and hospitality bars — IAEE recommends installing dividers. As a rule of thumb, Amy Gattoni, manager for strategy and insights at Access TCA Inc., suggests that dividers reach an additional 2.5 to 3 feet above the surface of a 4-foot-tall counter or tabletop.

6 EXHIBITOR ESSENTIALS © EXHIBITOR MEDIA GROUP