Safe Exhibiting Guide

Booth Size To maximize the number of visitors inside your stand, invest in a bigger footprint when possible. 2

Of course, not many trade show pro grams are currently experiencing budget surpluses to cover the added expense of larger spaces. However, those graced with flush war chests are opting for larger footprints, says

John Capano, senior vice president of client development at Impact XM, who estimates about half of Impact XM’s clients are trying to go that route. The other half that are maintaining their historical square footage must make the most of the space they have. First and foremost, that means clearing the area of anything that’s not mission critical to their objectives. For example, this might include minimizing the number of products in the physical stand and moving some to a digital/hybrid component.

3 Traffic Flow

Consider establishing controlled entrance and exit points to create a one-way flow of booth traffic, says Dasher Lowe, executive director of the Experiential Designers and Pro ducers Association (EDPA), citing guidelines for the International As sociation of Exhibitions and Events’ (IAEE) “Essential Considerations for Safely Reopening Exhibitions and Events.” Perimeter barriers will help limit access and channel visitors to the entrance. This can be easily done with in-lines by orienting entrances and exits with the direc tional flow of the one-way aisles expected at some shows. Island booths have more flexibility, but the goal is to keep visitors moving in the same direction.

EXHIBITOR MEDIA GROUP © EXHIBITOR ESSENTIALS 5