Safe Exhibiting Guide

BEFORE The prepandemic design features an open floor plan with free-flowing traffic throughout, along with a range of lounge/discus sion areas and a maximum-capacity conference room.

Todd Dailey, vice present of creative at Visual Communications, recommends that you reduce lounge furniture and opt for more informal tables and chairs. Multiple furniture groupings in the “before” iteration are reduced to one sit down discussion area on the back side of the central ID tower.

“Don’t forget to factor in room for sanitization supplies and disposal,” says Courtney Cantor, marketing director at Hamilton Exhibits LLC. “Many attendees will likely be thrilled to see a caddy with cleaning provisions.”

Floor graphics, such as the circles and arrows in this design, can serve a dual purpose. “They can remind people to social distance and can direct traffic into and out of your space, but they can also highlight key areas to consume content,” says Martha Barnard, product marketing manager at The Freeman Co. LLC (Freeman).

“To ensure attendees know what to expect in your footprint, post your and/or the show’s guidelines and expectations on the corners of your space or on hand-sanitizing stations at the booth entrance,” Cantor says. “And to fully leverage this signage, Gustafson suggests it include a Quick Response (QR) code that leads to a preview of booth content. If any passersby are wary of entering but are still curious, they can ‘snack’ on info in the aisle.

“Consider implementing Plexiglas to shield people from airborne droplets,” says Ross. This design features Plexi ‘wings’ on the edges of two-sided kiosks and between all interactive assets.

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