Safe Exhibiting Guide

ESSENTIALS 50-by-60-foot Island

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AFTER Offering specific entrance and exit points, the COVID-friendly design also provides sufficient room for social distancing, myriad sanitization elements, and various graphics explaining attendee expectations and ongoing health-and-safety practices.

“Make sure signage and monitors communicate who you are and what you offer and that messaging is large enough to be easily consumed by passersby,” Gustafson says. This design employs a large central ID tower playing capabilities presentations as well as product-demo stations located near the aisle.

“If the utmost privacy is a critical concern,” says Stephen Ross, vice president and executive creative director at Access TCA, “you can adapt a conference-room space to include various safety precautions and limit the number of occupants.” Gustafson’s design has a ceiling with a built-in air filtration system and Plexiglas dividers integrated into the table.

Given the IAEE’s recommendations regarding occupant density, think about implementing clear entrance and exit points for your stand. “To that end,” Gustafson says, “one option is to erect low planters or subtle barriers that establish a perimeter and direct traffic toward entrances.”

“Position battery-operated hand-sanitizing stations near any hands-on activity areas (e.g., product displays, touchscreens, conference environments, etc.) and at exhibit entrance and exit points,” says Tara Ericson, CEO at beMatrix USA.

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