Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 6: Direct Mail

Direct Mail Metrics CHART 40

N = 40

73%

55%

35%

35%

20%

Response Rate

ROI

Cost per Thousand

Cost per Response

Other metric

Which direct mail metrics do you rely on most heavily? Please select all that apply.

Insight: Response rate is clearly the most sought-after direct mail metric, with ROI a distant second.

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