Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 6: Direct Mail

Direct Mail Response Rate Tracking Methods CHART 39

N = 39

82%

64%

54%

46%

39%

21%

18%

10%

Online Tracking

Code or Coupon

Via a Sales Transaction Linked to Direct Mail

Matchback

Call Center or Telephone

List Coding

Derived or Calculated

Other

Which methods do you use to track response rates for your direct mail efforts? Please select all that apply.

Insight: For respondents who use direct mail, online tracking using QR codes or Personalized URLs is the most popular tracking method, in use by 82 percent of respondents. This figure is a significant increase from the 67 percent who reported using this method in the previous study.

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