Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 4: Paid Search

Plans for Using Generative AI in Paid Search Campaigns CHART 30

N = 17*

*Small base

6%

I don’t know

12%

We’re planning to start next year

We’re considering or testing it

47%

12%

We’re planning to use it this year

23%

We have no plans

What are your future plans for using Generative AI (such as ChatGPT) to facilitate your paid search marketing efforts?

Insight: Over one-fourth (29 percent) of respondents report they are already using Generative AI to facilitate their use of paid search. Chart 30 shows the plans the remaining 71 percent have relative to generative AI usage. 23 percent report no plans to use it. 71 percent of those not yet using generative AI in their paid search campaigns are in some planning stage to do so.

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