Response Rate Report 2024

ANA Response Rate Report 2023

Chapter 4: Paid Search

Paid Search Comparison: Mobile vs. Desktop CHART 29

N = 28

Lower

About the same

Higher

53%

50%

43%

39%

29%

25% 25%

18%

18%

Click-Through Rate

Cost per Click

Conversion Rates

Insight: The mobile to desktop comparison for paid search is very similar to the previous year’s study results with one exception: CPC. Half of the previous respondents reported higher cost per click for mobile. That figure has dropped to 25 percent in the current study year.

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