Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 4: Paid Search

Paid Search Keyword Types CHART 26

N = 34

26%

Brand keywords

3%

Generic keywords

71%

Both

Which of the following types of keywords do your paid search campaigns include?

Insight: Keyword type selection for paid search campaigns isn’t mutually exclusive, but blends brand and generic keywords for most study participants.

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