Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 4: Paid Search

Primary Purpose of Paid Search CHART 25

N = 34

21%

To make a direct sale/ e-commerce

56%

To generate leads

23%

To create brand awareness

What is the primary purpose of your paid search campaigns?

Insight: Lead generation garners over twice the reported purpose of paid search campaigns over brand awareness and sales.

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