Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 2: Email

Plans for Using Generative AI in Email Campaigns CHART 19

N = 22*

*Small base

I don’t know

9%

We’re planning to start next year

5%

We have no plans

18%

50%

We’re considering or testing it

18%

We’re planning to use it this year

What are your plans for using Generative AI (such as ChatGPT) to facilitate email marketing?

Insight: Over one-third (38 percent) of respondents report they are already using Generative AI to facilitate their use of email. Chart 19 shows the plans the remaining 62 percent have relative to generative AI usage. Only 18 percent report no plans to use it. Seventy-three percent of those not yet using Generative AI for email are in some planning stage to do so.

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