Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 2: Email

Rate Comparison: Mobile vs. Desktop Email CHART 18

N = 40

Lower

About the same

Higher

58%

55%

53%

53%

27%

25%

25%

23%

22%

22%

20%

17%

Open Rates

Click Rates

Click to Open Rate

Conversion Rates

Insight: Comparing mobile to desktop email performance, the rates for key metrics are the same or higher on mobile devices, with Click rates leading the way at 83 percent, Open rates and Click to Open rates tied at 78 percent, and Conversion rates at 73 percent.

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