Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 2: Email

Primary Purpose of Email to House Lists CHART 14

N = 67

Other purpose

4%

To communicate with former customers

2%

To increase brand awareness

10%

30%

To communicate with current customers

54%

To generate revenue

What is the primary purpose of your email campaigns to house lists?

Insight: Respondents, by a sizeable margin, have revenue generation as a highest priority for their email campaigns.

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