Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 2: Email

Email Marketing Metrics CHART 13

N = 74

69%

68%

53%

38%

32%

31%

26%

26%

23%

3%

Click-Through Rate

Open Rate

Conversion Rate

Click-to-Open Rate

Email Delivery Rate

Cost per Acquisition

Bounce Rate

Email List Growth Rate

Spam Complaint Rate

Other

Which email marketing metrics do you rely on most heavily?

Insight: No single email marketing metric provides adequate data to measure effectiveness. This study shows almost equal reliance on Open and Click-Through rates, followed by Conversion.

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