Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 1: Overall Findings

Tactics or Technologies in Future ANA Studies CHART 10

N = 96

B2B

B2C

Split between B2B and B2C

62%

61%

60%

58%

54%

50%

43%

39%

33%

33%

30%

30%

30%

27%

24%

24%

23%

16%

14%

12%

9%

8% 7%

0%

Chatbots

Generative AI

Live Chat

Voice Technology Organic Search

QR Codes

Chat Apps

Other

Which of the following tactics or technologies would you like to see in future ANA studies? Select all that apply.

Insight: Generative AI took the top spot among respondents for all business types. Interest in QR codes, last year’s top choice, is second this year (with an average of 44 percent), with organic search in third place (with an average of 38 percent).

18