Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 1: Overall Findings

This study asked participants which tactics they would like to see in future ANA studies, providing a snapshot of the technologies that members are considering or would like to obtain insights and benchmark data on. Leading-Edge Technology Usage

CHART 9

Generative AI Usage

N = 95

17%

I don’t know

We’re planning to start using it next year or later

5%

We’re planning to start using it this year

We’re considering or testing its potential use

50%

8%

20%

We have no plans

Do you currently use Generative AI (such as ChatGPT) to facilitate your campaigns?

Insight: Over one-third (36 percent) of respondents report using Generative AI, such as ChatGPT, to facilitate their campaigns. Chart 9 shows the plans the remaining 64 percent have relative to generative AI usage.

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