International Marketing Practices

TABLE OF CONTENTS

Chapter 1: Get Started in International Marketing ..................................................... 1 Reasons for Entering Foreign Markets ....................................................................1 International Marketing Defined ............................................................................2 Stages of an International Marketing Operation ....................................................3 Entering Foreign Markets........................................................................................3 Cultural and Political Differences and Their Importance for International Trade...5 Chapter Questions ..................................................................................................7 Chapter 2: International Trade of Forest Products ..................................................... 9 Global Trade Flows of Forest Products .................................................................10 Free Trade Agreements.........................................................................................16 Sustainability Issues Affecting the Trade of Forest Products ................................19 Chapter Questions ................................................................................................24 Chapter 3: Introduction to Marketing ....................................................................... 25 Marketing Fundamentals — The Marketing Mix ..................................................25 Market Research ...................................................................................................45 International Market Research .............................................................................47 Market Customization and Niche Marketing ........................................................47 Online and Digital Marketing ................................................................................49 Communicating the Environmental Attributes of Wood Products .......................51 Chapter Questions ................................................................................................54 Acknowledgment ..................................................................................................54 Chapter 4: Logistics in Export Operations ................................................................. 55 International Commerce Terms (Incoterms ® ) .......................................................55 Transport Alternatives in International Trade ......................................................57 Freight and Port Issues..........................................................................................63 Documentation .....................................................................................................66 Chapter Questions ................................................................................................69 Chapter 5: Financial Aspects of Export Operations ................................................... 71 Financing Options for Export Operations..............................................................71 Export-Import Bank of the United States (EXIM) ..................................................74 Financial Instruments and Payment Methods for International Trade.................75 Foreign Exchange Rates ........................................................................................77 Chapter Questions ................................................................................................79 Chapter 6: Bringing It All Together — Sample Urban Forest Products International Marketing Plan .......................................................................................................... 81 Urban Wood Utilization ........................................................................................81 Marketing Plan Framework...................................................................................83 Chapter Questions ................................................................................................94 References................................................................................................................. 95 Appendix A: Resources ............................................................................................111 Domestic Forest Products Associations ..............................................................111 Trade and Market Publications ...........................................................................112