BCAcademicCatalog2016

COM 4023 Managing a Media Organization This course allows students the opportunity to engage in hands-on management of the col- lege student newspaper. It will address the specific and unique needs of managing a media organization; in particular those writing skills needed to organize an ongoing operation and to manage a large staff. Prerequisite: Instructor’s Approval. (On demand) COM 4113 Internet Marketing (Same as BUS 4113) This course provides an introduction to internet marketing, framing the market opportuni- ty, marketing strategy in internet marketing, drafting the customer interface, designing the marketing program, branding, pricing, promotion, public relations, designing the market space matrix and evaluating the marketing program. (On Demand) COM 4123 Seminar in Communication This course (along with COM 4143 Senior Project) is designed as a capstone experience for the major. Reading, reflection and discussions are used for in-depth examinations of current practices, policies and theories relating to journalism. Students select topics and complete literature reviews that relate to their senior projects. Prerequisite: JR/SR Standing. (Fall) COM 4143 Senior Project The student will engage in class instruction, research, and analysis of specific topics with a view to providing a more in-depth knowledge and understanding of such areas of concern. Also, senior project required of each major. Prerequisite: JR/SR Standing (Spring) ART/COM 4723 Designing for Graphic Customers (Max 12 credits) Advanced training in development and execution of creative strategies and designs based on client needs using multiple software platforms. Prerequisite: ART/COM 1723 (Photo- shop/Illustrator). This can be a repeated class. (Every Year) COM 4503 Special Topics in Communication The student will engage in class instruction, research, and writing projects to develop ex- pertise in a specialized area of communications. (On Demand) COM 4601, 4602, 4603 Internships On and off-campus work experience with newspaper, radio, television, ad agencies, or other media-related organizations. Requires periodic meetings with instructor and a cri- tique of the experience including skills assessment and diary. See Internships section on p.70. Prerequisite: JR/SR standing BLUEFIELD COLLEGE CORE PILLARS OF LEARNING BLUEFIELD CORE (COR) “…whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable or praiseworthy – if anything is admirable or praiseworthy – think on such things.” (Philippians 4:8) With these words in mind the College has very purposefully created its general education curriculum beginning with the mission statement above. The foundation of this curriculum is the Bluefield Core, a series of courses unique to Bluefield College. These courses are designed to invite students into this community where curiosity and wonder are celebrated. Students are encouraged to engage in sincere self-examination and begin to develop their personal sense of calling as well as identify and respond to the needs of the world. Finally, students are informed about the relationship among physical well-being, mental acuity, broad-based knowledge, and spiritual identity.

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