BCAcademicCatalog2016

COM 3073 Editing and Design Advanced training in features, column, and editorial writing, and in-depth news reporting and interviewing techniques. Prerequisite: COM 2073. (On Demand) COM 3083 Advanced Editing Advanced training in design, layout, photography, and advertising sales and design. Pre- requisite: COM 2073 or Instructor’s Approval. (On Demand) COM 3203 Public Relations I (same as BUS 3203) Overview of the history of public relations in American society. Study of theories and methods involved in successful communication between organizations and their publics. (Every Year) COM 3243 Advertising and Promotions (Same as BUS 3243) A comprehensive examination of the research, planning and production required to create and evaluate advertising campaigns. Attention is given to the interrelationship among ad- vertising creative strategy, management issues and message impact. (On Demand) COM 3303 Public Relations II Advanced training in decision-making skills related to the development, analysis, synthe- sis, and evaluation of public relations materials. This course involves practical application of communication knowledge to public relations situations in the U.S. and around the globe. Prerequisites: COM 3203.(On Demand) COM 3501, 3502, 3503 Directed Study in Communication This course offers the student the opportunity to explore topics of interest under the direc- tion of a faculty member. Variable credit. (On Demand) ART 3733 Typography Design and History (Same as COM 3733) An examination of the history of graphic art, fundamental terminology, the five classi- cal type font groups, design elements associated with typography for various media, and preparation for printing. Prerequisite: ART/COM 1723 Photoshop/Illustrator COM 3743 Video Storytelling Instruction and practice in the video production process from script writing, staging, video- graphy and post production editing, while also exploring the history of storytelling through film and video. (Alternate Years) COM 4003 Media Law An examination of the issues involved in freedom of speech and freedom of the press. Topics covered include the history, social custom, and legal philosophy of communication law with the focus being on the practical application of current legal principles. The course has as its aim the instilling of a greater appreciation for the issues behind freedom of ex- pression, the providing of an overview of the diverse field of communication law, and the imparting of a functional understanding of the legal rules and principles that are generally most relevant to communication professionals. (Alternate Years, Fall) COM 4013 Media Ethics An examination of the process involved in developing a meaningful understanding of the ethics of the professions of journalism and mass communications. The course seeks to help the student develop a framework for making ethical judgments using a systematic approach to moral reasoning that combines ethical theory with the practice of ethics as encountered by media professionals. (Alternate Years, Spring)

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