Advancement Report 2016-2017

Work plan

Proposed stewardship/donor relations events: 1. Pamplin Scholarship dinner 2. Pamplin Pylon recognition event Events/activities co-sponsored with other Advancement colleagues/offices:

1. Hokies in Silicon Valley 2. Hokies on Wall Street

3. Potential Baltimore Industry event or Texas event 4. Tidewater (seeking partners from university) Geographic breakdown of events:

ò ò Blacksburg ò ò Roanoke ò ò Richmond ò ò NCR: Tysons Corner and Reston area

ò ò Atlanta ò ò Boston ò ò Denver ò ò Northern CA (Silicon Valley) ò ò Chicago ò ò Texas (Austin and Dallas) ò ò Charlotte

ò ò Baltimore ò ò Tidewater ò ò New York

Communications

Our communication priorities will be:

1. Strategic marketing to build awareness of the Global Business and Analytics Complex to elevate philanthropy and external and internal stakeholders’ buy-in for this initiative, building on the recommendations by Edelman Intel- ligence for implementation. 2. Framing the structure of communications and marketing functions within the Advancement model to support best practices. This will help enhance social media use in support of elevating the culture of philanthropy in Pamplin. 3. Building a communications strategy to elevate awareness of Pamplin’s NCR campus to also encourage greater vis- ibility in metro Washington, D.C. and national markets.

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