208418_VHCC_DACUMSheet

Entry-Level Hospitality and Tourism Management Professional An entry-level hospitality and tourism management professional operates under the direction of a senior manager and contributes to the efficient operation of an organization including service planning and operation, sales and marketing, events, inventory, and human resources management. The manager also contributes to organization-specific operations, for example lodging & resort and food & beverage services management. The manager promotes a collaborative, team-based approach to ensuring excellence of the guest experience and exudes a passion for sharing the unique offerings of their geographical service area with visitors to the region.

Tasks

Duties

A-1 Greet / Welcome Organization Guests / Customers / Tourists

A-2 Assist with Property / Attraction Tours

A-3 Assist with Event Itineraries & Logistics, i.e. preparation and communication

A PROVIDE

HOSPITALITY AND GUEST SERVICES

B-1 Identify Promotional Business Inventory & Assets, e.g. facility availability (hotel, ballroom), signage, ads

B-2 Develop Sales Materials, e.g. slides decks / presentations, pitches, printed marketing materials

B-3 Meet Sales Revenue Goals

SUPPORT SALES AND MARKETING ACTIVITIES

B

B-8 Identify New Customer Leads

B-9 Manage On-going Customer Relations, e.g. through hand written notes, phone calls, gifting

C-1 Coordinate Event Logistics, e.g. ingress / egress, parking / traffic, staff / volunteers, “day-of” itinerary building, breakdown / debriefing

C-2 Coordinate Event Volunteers

C-3 Manage Event Sales, e.g. ticket scanning, online sales / ticketing platforms, door sales /general admission, ticket pricing, refunds, discounts D-3 Merchandise Organization Inventory, e.g. sorting and placing incoming goods

C COORDINATE

ORGANIZATION EVENTS

D-1 Quantify Inventory Value, i.e. amount / units

D-2 Monitor and Replenish Organization Inventory, i.e. intentional / strategic purchasing based on market trends, PARs

D MANAGE

INVENTORY

E-1 Assist with New Employee Recruitment, e.g. organizational design, job descriptions, applicant screening / interviewing, employment contracts

E-2 Conduct Employee Training, e.g. training workshops, employee handbook /manual, policies and rules

E ASSIST WITH

HUMAN RESOURCES MANAGEMENT

DACUM Occupational Profile for an Entry-Level Hospitality and Tourism Management Professional Prepared for Virginia Highlands Community College November 21, 2024