Nonprofit Performance 360 Issue 13

Performance m e SynerVision's Nonprofit Professional WHAT YOU NEED TO SUCCEED! Magazine

Contents

Issue #13 $12.95

Jeffrey Magee Co-Publisher Jeff@ProfessionalPerformanceMagazine.com Hugh Ballou Co-Publisher Hugh@SynerVisionLeadership.org Todd Greer Managing Editor Todd@SynerVisionLeadership.org Sandy Birkenmaier Acquisitions Editor Sandy@SynerVisionLeadership.org Claudia Hiatt Communications Manager Claudia@SynerVisionLeadership.org

Cynthia M. Adams

8

Daniel T. Ruke

25

Branding to Inspire Funders with Confidence

Craft a One Line Brand Message

Pipp I Patton

27

Roberta Gilbert

10

Branding in the Digital Age

Guiding Principles Must Come Before Branding

Brian Sooy

28

How to Build a Brand that People Love

Jawansa Hall 11 The Art of Storytelling in Branding

Jeffrey Magee

30

Steven Picanza

12

TALENTification™

5 Steps to Successful Nonprofit Branding

Ed Bogle

32

Brand Strategy Development Framework

Katie Allred

14

Branding It’s more than just a logo

Single Copy Order or Online Digital Subscriptions, visit NonprofitPerformance.org Advertising

David Corbin

35

Branding and Brand Slaughter

Kendra Haskins What’s in a Name?

15

info@SynerVisionLeadership.org SynerVisionLeadership.org ProfessionalPerformanceMagazine.com

Gerry Foster

38

A Great Tagline Means Greater Success

Joshua Adams

16

Nonprofit Branding Makes a Difference

Lisa McMath

40

Brand Schmand

Hugh Ballou

18

Culture is Brand Image

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Point & Counterpoint

42

Dialogues on Leadership Issues

Julie Cottineau

20

Top 3 Branding Mistakes to Stop Now

Mark S A Smith

44

Nonprofit Professional Performance Magazine and Professional Performance Magazine are quarterly magazines. Each is published as a digital subscription publication and as a hard copy edition. The views expressed in the ar- ticles and advertisements are those of the con- tributing writers and advertisers, and may not be the views of the management and staff of the publication. The magazine assumes no li- ability for the contributions in this magazine and all content is intended as developmental in nature. SynerVision is a 501(c)(3) nonprofit organiza- tion, and this publication serves its mission.

Express Your Identity and Culture in Your Brand

Lynn B. Sanders

23

Branding Strategies

SynerVision’s Nonprofit Performance Magazine is an affiliated publication of ProfessionalPerformanceMagazine.com.

© 2019 Professional Performance Magazine. All rights reserved

4 I Nonprofit Performance Magazine