Aldus-Guide-to-Basic-Design

Avoid Hyphenated Headings

Hyphenated headings just don’t look good! Unless you are after a particular visual effect, hyphen ated headings should be avoided. Tracking or type size adjustments can almost always correct the issue.

Don’t Underline Body Copy

Except for artistic purposes, underlining to add emphasis in body copy should be avoided. Underlining to add emphasis was a technique that spawned from early mechanical typesetting devices called typewriters. Typewriters by their nature, were limited in their typeface variations and therefore underlining was the accepted method to highlight a word or term or sentence. These days, the personal computer affords us a myr iad of typeface options to add emphasis to body copy: Italics is the preferred method to add subtle emphasis to body copy. Using a different typeface increases emphasis even further. Larger type is another technique to add emphasis, but it should be used discretely due to the inherent lead ing issues that may ensue. Bold type adds additional emphasis.

ADD THE FINISHING TOUCHES

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