Aldus-Guide-to-Basic-Design

Table of Contents

Introduction

2 Part One: Develop Concepts Experimentation, 2 Appropriateness, 3 Consistency, 3 Style, 4 Balance, 4 Unity, 6 Spreads, 8

11 Part Two: Establish a Format Grid, 11

Margins, 13 Borders, 15 Columns, 18 Rules, 20 Headers and Footers, 22 Type Selection, 23 Type Integration, 23 Serif and Sans Serif Type, 24 Limit Your Typefaces, 24 Masthead and Logo, 25

Headlines, 27 Subheads, 31 Captions, 34 Paragraphs, 38 Color, 39

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