Aldus-Guide-to-Basic-Design

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Table of Contents	4
Introduction	6
Part One: Develop Concepts	7
Experimentation	7
Appropriateness	8
Conistency	8
Style	9
Balance	9
Unity	11
Spreads	13
Part Two: Establish a Format	16
Grid	16
Margins	18
Borders	20
Columns	23
Rules	26
Headers & Footers	27
Type Selection	28
Type Integration	28
Serif & Sans Serif Type	29
Limit Your Typefaces	29
Masthead & Logo	30
Headlines	32
Subheads	36
Captions	39
Paragraphs	43
Color	44
Part Three: Add Emphasis Where Needed	45
Type Size	45
Type Style	45
White Space	46
Reverses	50
Screens	51
Boxes	53
Artwork	55
Pull Quotes	58
Part Four: Add the Finishing Touches	60
Proofreading	60
Leading	61
Widows & Orphans	62
Kerning & Tracking	63
Hyphenation	64
Punctuation Marks	65
Hanging Indents	66
Special Characters	67
Superscripts & Subscripts	67
Avoid Hyphenated Headings	68
Don't Underline Body Copy	68
Ligatures	69
Part Five: Four Steps to Success	70
Conclusion	73
Bibliography	74
Glossary	76

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