Wordsprint Marketing Proposal

The Solution Successful marketing means getting the right message to the right people with the right rhythm. Thermasteel has the right message; what it needs now is the right people and the right rhythm. Our proposal is to start small, with a Phase 1 multi- channel marketing campaign to one target group = architects . If this campaign is successful, subsequent phases can target builders, developers, even homeowners. This campaign will include direct mailings to architects, with auto-triggered email follow-ups ; the content from the mailers and emails will be repurposed for coinciding social media posts. The strategy is to make 6 rhythmic touches during the next 12 months: mail and email and post on same schedule each 2-month cycle. Rhythm builds trust, and trust builds relationships. The goal is not just a project transaction, but also the development of a relationship with architects who will become REVPANEL champions.