They Just Don't Get It!

But the critical questions remain: Do we have the talent? Do we have the skill sets? Do we have the energy to support such a big, hairy, audacious goal? That's why this book, They Just Don't Get It by Don Robb and Bob Siepka, matters. It's the first book on manufacturing I've seen since Edward Deming was elevated to sainthood! It's a fresh start, breaking down the language of manufacturing to reveal its hidden benefits and the power you gain when you truly get it. At SRC, we learned this lesson the hard way. When we bought our failing plant from International Harvester in 1983, we couldn't rely on traditional ways of managing because they wouldn't produce the kind of results we needed in time to save us. So we grabbed for something new, based on what we thought of as the higher laws of business. THE FIRST HIGHER LAW IS: You Get What You Give. THE SECOND HIGHER LAW IS: It's Easy to Stop One Guy, But It's Pretty Hard to Stop 100. These weren't theories from business school—they were street-smart principles forged on the factory floor by people fighting for their jobs. What Don and Bob understand—and what this book captures—is that the best, most efficient, most

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