The Just Don't Get It!

expectation to something the entire crew owns in the moment. Data is your translator. By grounding conversations in clear, reliable metrics, you can turn complex strategy into actionable steps that make sense to your team while speaking the language leadership expects. Understanding the perspectives of your audiences, and reinforcing that understanding with meaningful data, ensures everyone moves together toward the same goal. Of course, data by itself won't fix problems—they simply tell us they exist. The real challenge for site leaders is to take that raw information and shape it into a story that people can understand, believe in, and act on. Data creates visibility, but translation creates meaning. That's why the next step in the framework is so critical: finding the story in the data. Pulse Check: Are You Grounded in Reality?

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