The Just Don't Get It!

By pairing advanced technology with an empowered workforce, Robb and his team repositioned Roanoke as a model of adaptability in a shifting industry. The turnaround not only restored competitiveness but also earned the plant recognition as one of the nation’s most admired manufacturing workplaces— demonstrating that large-scale, legacy operations could achieve elite status through openness, rigor, and cultural change.

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