The Community Foundation of the NRV 2022 2023 Annual Report

Why was this year so successful?

Our team was excited about what might happen for our 10th anniversary of the giving day, but none of us predicted that we would raise more than $900,000! Here are some reasons why we saw such success this year: 1. More organizations are incorporating the giving day into their annual giving campaigns, so they and their donors are used to the timing of the event and how it works. 2. We added an extra week to the early giving period by moving the date to the last week of June. During this time, many organizations were actively fundraising before the 24-hour period began at noon on June 28. We saw a 40% jump in the number of donors this year - 1,333 more people gave compared to 2022. 3. We had a huge boost with our marketing and publicity efforts. Throughout June, a local TV station, WSLS 10, covered stories about the event. This partnership was made possible by the marketing agency 5 Points Creative and Buzz4Good. 4. Nine donations were $10,000 or more, with those large donations totaling $192,000. Donations of $250 or less combined for a huge impact as well: those 3,983 donations totaled $239,112.52.

In addition to fundraising, this event provides an opportunity for publicity for participating nonprofits and draws attention to the vital importance of giving to nonprofits. Fueling the excitement of the day were 24 grants and prizes totaling $25,500 that are awarded to participating nonprofits. To celebrate our 10th anniversary, the CFNRV worked with the TV show Buzz4Good (which airs weekly on Blue Ridge PBS) to film an episode all about the CFNRV’s work and the giving day. The episode premiered in July at the Moss Arts Center with 100 supporters in attendance. At the event, we announced the winner of our final giving day prize (an episode of Buzz for one of our giving day nonprofits): Spikenard Honeybee Sanctuary in Floyd. The CFNRV’s Buzz4Good episode can be viewed online at buzz4good.com/episodes. Thank you to everyone in our community for making this year’s giving day so successful! Celebrating at the CFNRV’s Buzz4Good episode premiere with Buzz4Good creator and host Michael Hemphill (left), Spikenard Honeybee Sanctuary’s Lee August (second from left), along with CFNRV’s Lindsey and Jessica.

Photo by Melissa Blythe Ripepi

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2022 - 2023 ANNUAL REPORT