Safe Exhibiting Guide

ESSENTIALS

EXCLUSIVE DIGITAL CONTENT

9 Sanitizing Stations

One nearly obligatory feature of the ex hibition industry’s “new normal” is the hand-sanitizer station. “While there is no one standard for how many stations there should be in a given space,” Gat toni says, “it is recommended to place three of them per 100 square feet.” (That’s roughly parallel to the number of people that would be allowed in a booth of that size, according to the IAVM.) Have plenty of sanitizing solu tion on hand, including enough stored inside the exhibit to refill dispensers.

10

Touchless Tech

“Virtual reality delivered through headsets is going to be a tough sell for the fore seeable future,” Capano says. “There was always a bit of a hygiene issue before — now it’s obviously worse.” Aug mented reality, on the other hand, is going to see a surge. But don’t expect exhibit man agers to be lugging carts of tablet PCs to shows for visitors to pass around. Rath er, craft AR experiences so that attendees can use their own mobile devices. That will not only make them feel safer engaging with the ac tivation, but also prevent you

from spending precious show-floor time sterilizing iPads. Experts also expect to see more gesture-based and voice-controlled tech popping up on trade show floors.

8 EXHIBITOR ESSENTIALS © EXHIBITOR MEDIA GROUP