Response Rate Report 2024

ANA Response Rate Report 2023

About the Association of National Advertisers (ANA)

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which the Global CMO Growth Council has endorsed. The ANA’s membership includes U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for over 50,000 industry members who invest more than $400 billion annually in marketing and advertising. ANA Growth Agenda The ANA Growth Agenda is engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. The ANA CMO Growth Council has identified four global growth priorities and a 12-point industry growth agenda.

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