Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 8: Research Methodology

Distribution of Respondents by Industry CHART 51

N = 255

Automotive

1%

Catalog/E-tailer

2%

15%

Other

B2B Products and Services

15%

Travel and Hospitality

2%

11%

Technology and Communications

Consumer Products and Services

16%

6%

Retail

Publishing, Media, and Entertainment

Financial Services — Banks or Credit Unions

6%

8%

2%

Financial Services — Insurance

2%

Pharmaceuticals

8%

Health Care

6%

Nonprofit

Which industry best describes you? If you are an agency, please indicate which industry your best client is in.

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