Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 5: Digital Display Ads

Plans for Using Generative AI in Digital Display Advertising Campaigns CHART 38

N = 13*

*Small base

I don’t know

15%

8%

We’re planning to start next year

46%

We’re considering or testing it

8%

We’re planning to use it this year

23%

We have no plans

What are your future plans for using Generative AI (such as ChatGPT) to facilitate your digital advertising efforts?

Insight: Nearly half (42 percent) of respondents report they are already using Generative AI to facilitate their use of digital display advertising. Chart 38 shows the plans the remaining 58 percent have relative to generative AI usage. 23 percent report no plans to use it. 62 percent of those not yet using generative AI in their digital display ad campaigns are in some planning stage to do so.

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