Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 5: Digital Display Ads

Display Advertising Metrics CHART 33

N = 28

54%

36%

32%

25%

21%

11%

Click-Through Rate

Cost per Thousand

Cost per Acquisition

Response Rate

ROI

Other

Which display advertising metrics do you rely on most heavily?

Insight: Click-Through Rate (CTR), by a wide margin, is the most tracked display advertising metric, in use by just over half the study participants.

54